SEO in 2010

This morning, albeit it groggily, I checked my Twitter (yep, I’m totally that sort of nerd). Sure enough, there was a Scoble tweet (first user I followed, also the first one I complained about tweeting too much… HA.):

Scobleizer: Blog: 2010: the year SEO isn’t important anymore? http://scobleizer.com/2009/12/16/2010-the-year-seo-isnt-important-anymore/

I didn’t realize I’d been waiting for a moment like this for a while. Granted, I started in this new fangled interactive industry when it was admittedly in toddler-hood (and started dabbling in social media and social networking and the like back in its infancy (I have a proven online presence since early 2000 — as I seem to keep mentioning))…

I am honestly amazed at how quickly this industry has grown and evolved, when it feels like others take ages to grow. This one, MY industry evolves on practically a daily basis. I’ve never seen something become obsolete in less than a year (and sometimes even quicker than that). In 2006, I wrote a step by step guide for SEO and SEM (Google, Yahoo, MSN). One person. One person who just learned it. Within a year, that guide was obsolete and way too simple to what it had become. In 2007, I came up with the idea to include social media marketing into the fold for my next employer. I felt that the business was becoming too one dimensional, and our views needed to be expanded. I got the response that ‘we don’t see any profit coming from this’. Um. Yeah. It’s now one of the pillars of their online marketing offerings. I see social media marketing/strategy positions being posted for minimum wage or less. And this is about 2 years when it started being the new big thing. It’s not so big anymore.

It’s bigger to be able to find the next new big thing. But in a world of information at your fingertips, at your phone’s beck and call (I DID check Twitter from my phone this morning, while still in bed), where things evolve on a grand scale practically weekly — how can you be the first person to discover it? And how long will it last?

Maybe I need a career change. :/